AI-generated images from tools like Midjourney and DALL·E are revolutionizing branded content creation, allowing marketers to quickly craft visuals at scale.
However, these tools lack the emotional resonance, spontaneity, and authenticity of real-time, human-captured experiences. Documentary-style photography, which highlights unfiltered storytelling and genuine human interaction, is emerging as a critical counterbalance.
According to a 2023 Adobe report, consumers are 3.5 times more likely to trust brands using authentic imagery over staged or AI-made visuals. Professionals in digital marketing must recognize the irreplaceable role of human experience in storytelling and brand building.
Experts argue that while AI contributes efficiency, it cannot replicate lived moments—something increasingly valuable in an age of deepfakes and synthetic media.
This tension presents opportunities for hybrid strategies that strategically combine AI tools with documentary visual content. Source: https://blog.adobe.com/en/publish/2023/06/15/state-of-creativity-2023-consumer-trust
Add a Comment