AI in Marketing Isn’t the Future, It’s the Present (And You’re Already Behind)

AI tools like ChatGPT, Midjourney, and AI-driven ad platforms like Google Performance Max and Meta Advantage+ are already revolutionizing the digital marketing landscape.

Marketers are leveraging generative AI to automate content creation, design visually compelling assets, and hyper-personalize messaging at scale based on real-time customer data. This marks a shift from static marketing strategies to continuously adapting customer journeys fueled by AI insights.

A Salesforce report shows that 68% of marketers are already using AI in some form, while a McKinsey report notes that marketing and sales is the function most seeing AI-driven value. Case in point: Coca-Cola’s 2023 ‘Create Real Magic’ campaign used ChatGPT and DALL·E to co-create ad visuals with consumers.

The stakes are high, marketers slow to adopt these technologies risk falling behind in agility, efficiency, and performance.

Exploring these tools is no longer optional but essential for both junior marketers learning automation and seasoned CMOs driving customer engagement at scale. [Read more](https://www.salesforce.com/resources/research/state-of-marketing/) [McKinsey AI report](https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-in-2023-generative-ais-breakout-year)