How to Write Content For People and Optimize For Google
One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people.
If you want to build your blog audience, you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting.
Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines, is a best practice.
To thrive, your online business must go beyond simply “writing content.” Your content needs to accomplish two goals:
- solve a particular problem
- appeal to the end-user (customers, clients, prospects, readers, etc.),
How do you create content that meets those goals? How do you create content that ranks well with Google and also persuades people? That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter. You can do it on your own following simple rules.
What Is SEO?
We all know what happens when you type a search query into a search engine and hit “enter”: You get a list of search results that are relevant to your search term.
Those results pages appear as a result of search engine optimization (SEO).
In a nutshell, SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.
Step by step, then, SEO is when:
- You research keywords …
- Then select a particular keyword and …
- Use that keyword to write content …
- Which other people then read and share on Twitter, Facebook, their own blogs and other social media platforms.
Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience. How does it measure authority and relevance?
- Google determines the relevance of your page by analyzing its content based on several factors, including where and how often you use certain words in that piece of content.
- Google measures authority by the number of links pointing to that page and how trustworthy those links are.
On the internet, links are like votes, with a slight difference. The winner of the election is determined solely by the number of votes, whereas your web page’s rank doesn’t depend so much on how many incoming links it has (quantity), but rather on the quality of those links. You and your marketing team need to understand this.
Copywriting is the art and science of creating content that prompts the reader/end-user to either buy a product, subscribe to a list, take a test drive, or take some other action that will improve your.appeal to the end-user (customers, clients, prospects, readers, etc.),
Copywriting is salesmanship, says Bruce Bendinger. His definition of copywriting will make you smile:
Who drives a user to take action? A copywriter does. A copywriter is a skilled professional who writes copy for advertisements, promotions, and customer engagement. In the marketing world, they’re often referred to as “creatives.” An SEO copywriter tailors this to online content.
A copywriter is someone who understands people, knows what his audience likes and chooses the words that will appeal to them. The headline, words, phrases, sentences and paragraphs used in the content have to persuade and cause readers to take a specific action. An SEO copywriter also understand how Google feels about certain words and phrases, especially long tail phrases.
If you’re a blogger, freelance writer, or online business entrepreneur, you can become a sought-after copywriter when you develop your creativity and perfect your writing skills.
If you want to build a thriving online business and survive in the everchanging world of SEO, your job is to create useful content that’s interesting, persuasive, and well-optimized for search engines; and you have to do it consistently. That is part of the user experience, getting new fresh content on demand.
What is SEO Copywriting?
SEO copywriting has evolved, since Google started rolling out their updates.
If you want to create highly useful content that ranks well in Google and simultaneously funnels paying clients or customers to your online business, you must think about the components of Google’s Ranking Algorithm.
SEO copywriting is all about creating useful, compelling, and valuable content that targets specific keywords so that other people will gladly promote it on social media platforms.
This increases the authority and relevance of your content and improves its ranking in Google for the selected keywords. So when you highly recommend something, Google sees it relevant and you will achieve greater SEO content results.
SEO copywriting helps you target your customers and solve their specific problems with well-crafted content.
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